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Principles of Marketing report
Choose an organisation which operates in the UK from any of the following service sectors:
Marketing
Retail
Professional services
Fashion
Leisure
Tourism
Aviation
Creative industries
Financial services
Education
Not for Profit/Charity
1. Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the organisation based on properly referenced sources.
2. Identification of the organisation’s key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research and analysis.
3. Analyses the threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within the constraints of Strengths and Opportunities.
The report should be 1500 words maximum (without appendices). Use tables and diagrams where possible to stay within the word count
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