Ramifications of the Declining Ringgit: The persistent decline of the Malaysian ringgit brings it perilously close to reaching a historic low: Strategy and Innovation, Case Study, TU, Malaysia

Part A

Assessment Context (Part A)

Ramifications of the Declining Ringgit

The persistent decline of the Malaysian ringgit brings it perilously close to reaching a historic low, with the combined factors of Malaysia’s weakening exports and the strength of the US dollar potentially propelling the currency beyond that threshold. In fact, since the beginning of 2024, the Malaysian ringgit has depreciated by almost 4 percent. There exists a looming possibility that the ringgit could plummet to a new record low, fueled by the sluggish recovery of exports compared to other Asian economies and the likelihood of lackluster economic growth.

While a depreciating currency can benefit the overall market size by enticing more tourists to the country, it also increases the cost of raw materials, which invariably squeezes the profit margins of businesses.

Strategy Consultant

As a business strategy consultant, your firm was awarded contracts by five public listed Malaysian companies to provide an evaluation of their business strategy and propose corrective actions to sustain their competitive advantage amidst the weakening currency.

 

You are given the opportunity to select one of the following three public listed Malaysian companies to provide your consultancy services.

–           Nestle (Malaysia) Berhad

–           Genting Malaysia Berhad

–           Maxis Berhad

You will find their 2023 Annual Reports in the supplementary folder.

 

Bibliography

Mariadas, P. A., & Murthy, U. (2024). Exploring the ramifications of a declining ringgit. Taylor’s University.

https://university.taylors.edu.my/en/student-life/news/2024/exploring-the-ramifications-of-a-declining-ringgit.html

Question 1.A

Work Required: Based on the selected firm, you are expected to prepare an evaluation report that focuses on appraising the firm’s strategic decision in response to the weakening ringgit. You may choose to focus on a particular division within the firm rather than evaluating the firm as a whole. The evaluation report should include the following:

First, identify the firm’s core business strategy to combat the weakening ringgit. This includes recognizing the firm’s competitive position, as well as the strategic actions taken to sustain their competitive advantage.
Next, appraise the effectiveness of the firm’s business strategy based upon the Strategy-Evaluation Framework. This should be supported with justifications, that can be augmented with appropriate evaluation tools such as the External Factor Evaluation Matrix or the Balanced Scorecard
Finally, formulate and propose appropriate two corrective actions that the firm could adopt. You are also expected to critically explain why and how the proposed corrective actions will help the firm to better sustain their competitive advantage.

Format of the report:

Your answer must be formatted as follows:
Line spacing: 1.0
Font: Arial
Font size: 12
Alignment: Justified
Indicative word count: Approximately 2000 words

cta_question-2

Part B

Strategy and Innovation

 A Radically Different Business Landscape

Contemporary companies face a radically different environment. Technology has had a profound impact on business and the economy. With the internet and the associated communication technologies, the world has become more interconnected and information flow has become ever omnipresent. While this had delivered new opportunities to businesses, it is also accompanied by contemporary challenges such as societal expectations, changing nature of work, and an even more dynamic business environment.

Strategy Consultant

As a business strategy consultant, you are expected to provide an evaluation of the structural and cultural strategic initiatives adopted by businesses to meet the contemporary business demands of the 21st century.

You are given the opportunity to select one of the following three public listed Malaysian companies to provide your consultancy services.

 Nestle (Malaysia) Berhad
 Genting Malaysia Berhad
  Maxis Berhad

You may choose to appraise the same company selected in Part A, or select a different company out of the list. In addition, you may also choose to appraise the actual company that you are working in currently.

Bibliography

Manyika, J., & Tuin, M. (2020). It’s time to build 21st century companies: Learning to thrive in a radically different world.

https://www.mckinsey.com/mgi/overview/in-the-news/its-time-to-build-21st-century-companies

Question 1.B

Work Required: Based on the selected firm, you are required to prepare a presentation to the firm’s board of directors to appraise the effectiveness of the implemented structural and cultural strategic initiatives in enhancing the organization’s ability to respond to the contemporary demands of the 21st century business landscape.

First, identify three key contemporary demands that the organization is facing.
Next, evaluate the effectiveness of the structural and cultural strategic initiatives in meeting these demands. Where applicable, the appraisal process should explore from the dimensions of:

Organizational structure
Organizational culture, focusing on the strategic initiatives that enhance employee performance

Finally, propose two strategic initiatives that the firm could adopt to enhance its ability to respond to the contemporary demands highlighted.

The presentation should be structured in a logical manner that clearly explains the effectiveness of the strategic initiatives implemented in meeting the contemporary demands, supported with clear, relevant justifications. When providing your response, please ensure to address the following aspects: quality of speech, usage of clear language and verbiage, effective usage of visual support, the presentation catered to the management, relevance of examples and justifications.

Format of the presentation and recording:

Power point presentation for visual support (no slide limit). The visual must be professional and provide clear understanding to the audience.
Teams or Zoom can be used for recording the presentation. The camera must be active, and you are expected to share slide during the presentation.
Length maximum 10 minutes.
The video must be uploaded on YouTube – unlisted.
Once uploaded, paste the link in the box below

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