read the case study and create a 2000 word direct and digitial marketing strateg

read the case study and create a 2000 word direct and digitial marketing strategy and plan, i will attach the assignment brief and the grading criteria please can you follow it, i will also attach an example work which is graded at 90% so you can use this and follow the same structure and use it. and lastly i will attach the case study which the work is based on