Students are required to write a 3,000 word (no more) critical analysis of a UK based marketing communication campaign of a green or children’s product or service of their choice and to make a recommended change if it was to run in a second country. Students may choose any green or children’s product or service but it must be currently available for sale in the UK and it must have had an active marketing communications campaign since January 2021. Students will be provided with some formative feedback on their assignment during Tutorials 8 and 9. As part of the critical analysis students must consider the mix of communications used, the different audiences being targeted, the objectives of the communications and the integration of the communications and any ethical and regulatory issues which may be appropriate. Following on from this analysis students must then discuss effectiveness of campaign considering the pandemic and provide recommendations if they want to re-run the campaign. and please write about Volvo the ultimate safety test in Green MC
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Scenario: You are employed by Pacific IT Solutions as a solutions integrator. Your job description is to implement IT solutions and provide customer support. One of your long-time customers, Western Mining, has their head office in Sydney and is opening a branch office in Brisbane. You have been contracted to setup the network. A meeting has been held to start the project. The minutes of the meeting are as follows:
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