Scenario:You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers. As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling. Compare the automotive industry findings with my new industry which is electrical equipment engineering. I copied my Porters five forces analysis in the document below, please answer the questions using the analysis best you can. Question 1: Explain how the two industries are similar and different based on your Porter’s Five Forces analyses. Question 2: Summarize how your findings address the original problem. Your summary should utilize the information from your research and analysis to support your recommendation regarding diversification. (I chose diversifying in the electrical equipment manufacturing to diversify into)
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