Identify an amateur athlete to represent, and gain an understanding of what they can and can’t do. Here are some important rules to consider. Watch videos in Canvas for more details.
Consider NIL rules – athletes can hire representation
Boosters can purchase player merchandise
International students may have visa laws limiting working hours (20 hrs)
Student athletes can’t promote some categories (alcohol/drugs)
State schools won’t allow conflicting categories to exclusive official university partnerships (Adidas school – Student can’t rep Nike )
Deliverable: Provide an overview of your student athlete for this assignment. Provide some background information on who they are, why they were selected, and how you expect them to be successful. Consider the NIL rules in place, and work within the current framework to establish your strategy.
Student Athlete Brand Analysis
Analyze this student athlete and their marketability. Explore stories that may help brand your student athlete, and begin to identify potential markets that might be interested in working with this athlete. Unique Strategy to create brand awareness;
Establish potential stories to tell to help brand your student athlete
Personal Interests
Hobbies or unique skills
Charitable Organizations
Personal Experiences
Deliverable: 1. Student Athlete Bio & Profile 2. Student Athlete Boilerplate Elevator Pitch 3. Social media followers, and overall influence on social
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