Students are supposed to explore the different aspects of tourism-related activities that may include festivals, events or exhibitions in the foreign urban tourism destination country.
You are required to consider the recent developments that have taken place in this urban context, and its potential for tourism and related development.
This second assessment is focused on the field trip to a festival, event, or exhibition. It requires you to write a critical case study report which addresses the questions raised:
- How does destination image contribute to the success of festivals, events, or exhibitions?
- How to brand the visitor destination for this festival, event, or exhibition?
