Case Study: FemTech
For this case study assignment, I am asking you to take a deep dive and consider the role of FemTech, an emerging sector that includes companies using digital health technology to address pressing health issues, especially for underserved populations. Ida Tin, founder of the Clue app, founded the term “FemTech” which has been defined as “A range of technology-enabled, consumer-centric products and solutions” (Kemble et al., 2022). You will have an upcoming assignment on health inequalities (more details on that soon). Use this current case study assignment to help you figure out which health inequalities matter the most to you and you feel most passionate about.
In order to succeed in this assignment, you will need to review Module 2: Global Health Resources and review all the content listed under “FemTech.” This case study has 6 questions. The only citation required of you is in Part A (in-text and full reference at the end) and you should also reply to two classmate’s posts. In order to ensure you receive the grade you have earned, remember to number your responses so it is clear to me which question you are answering. See grading criteria link below for more information.
Assignment Directions
Part A
1. Summarize the strengths and weaknesses of the FemTech sector. ( 100 words minimum, 1 citation required, 2 points)
2. What are your personal thoughts/opinions on FemTech? Is this an area that you think is important/interesting/problematic? Explain why. (200 words minimum, 2 points)
Part B
· I’d like for you to select a FemTech company and research the company/product. There are two comprehensive lists that I am linking below. The FemTech powerpoint
also lists several interesting companies you may want to focus on. If you are having trouble picking one, you may want to think about any people in your life who may be struggling with a health condition and see if you can focus on that topic area. Connecting your course assignments to something applicable to you and/or the people in your life can help them become quite meaningful assignments.
·
· FemTech InsiderLinks to an external site.
· Companies start at Slide 9
(FemTech Focus)
· After you choose a company/product, answer the following questions. Don’t forget to include the name of the company/product you are focusing on at the beginning of your submission. No citations are required for Part B:
· 3. Review the company/product mission. What problem is the company/product claiming to solve and how does it claim to solve it? ( 100 words minimum, 1 point).
· 4. Describe the strengths and weakness of this company/product. Include at least 1 review from user(s) if they are available either on the company website or from Google ( 100 words minimum, 1 point)
· 5. Would you recommend this company/product to a friend? Why or why not? Does any other company/product seem promising to you? ( 100 words minimum, 1 point).
· 6. FemTech companies have recently been reaching out to recruit FIU students for internships and job opportunities. Which FemTech company might you (or a friend of yours) be the most interested in? Describe why. ( 100 words minimum, 1 point)