Ted talk evaluation

I need support with this Management question so I can learn better.

Watch the TED Talk, “Alan Iny: Reigniting Creativity in Business”:
http://www.ted.com/watch/ted-institute/ted-bcg/alan-iny-reigniting-creativity-in-business

He notes that by simply changing the current thoughts about customers, competitors, or the corporation, an individual can easily think in new boxes.
Can doubting lead to disagreements among co-workers and colleagues or competitors or customers? Can there be a downside to doubting?

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