The assignment is to conduct a critical analysis of a mul

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All instructions in the file below 

The assignment is to conduct a critical analysis of a multinational entreprise  or business unit within it in a host country of your choice where it operates encompassing situation analysis, strategy choice adopted in the chosen country and strategic response to any present and or emerging chalenges.

Keep in mind that you should choose one of the companies in the file to conduct a critical analysis in a country where they operate

  • attachment

    6EC513-W7S-2024-tentativeoutlineforCW21.pptx

6EC513 – Global Business and Strategy Week 7 Seminar CW2 – tentative outline

Dr. Koushik Das Sarma

[email protected]

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Module outline

Week of Lecture topic Seminar topic
23/09/2024 Introduction to the module Globalisation of market and internationalisation of business Introduction to CW1 and CW2 Case study of a company going through recent changes
30/09/2024 Business strategy introduction, layers of business strategy External environment Case study on business environment
07/10/2024 External and internal environments of business Case study on business environment continued from the previous week
14/10/2024 Guest lecture Strategy analysis of the organisation discussed in the guest lecture
21/10/2024 Business and corporate level strategy –Static and dynamic business level strategies –Corporate strategy Case study
28/10/2024 Corporate level strategy continued –Internationalisation –Growth strategies – M&A and strategic alliances Case study
04/11/2024 CW1 online test CW2 guideline
11/11/2024 Guest lecture Strategy analysis of the organisation discussed in the guest lecture, CW2 support
18/11/2024 Ethics, Corporate Social Responsibility, Sustainability and Governance Case study CW2 support
25/11/2024 Uncertainties in global business environment and how businesses respond to that Case study CW2 support
02/12/2024 Guest lecture Strategy analysis of the organisation discussed in the guest lecture, CW2 support
09/12/2024 CW2 support CW2 support
06/01/2025 CW2 support CW2 support

CW2 submission: 17/01/2025

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Recap

Globalisation of market and internationalisation of business

What is strategy and why strategy, levels of strategy

Strategy framework

Layers of business environment

External analysis, industry and sector analysis, competitors and markets

Internal analysis – resources and capabilities analysis

Organisational culture

Dynamic capabilities

SWOT

Business level strategy

Static and dynamic (interactive) strategies

Corporate level strategy

Growth matrix, portfolio matrix

Growth methods: mergers and acquisitions and strategic alliances

Entering and working in international markets

Drivers of internationalisation

Geographic sources of advantage

International strategies: global integration versus local responsiveness

Internationalisation mechanisms

Process and modes of internationalisation

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List of companies for CW2

AirAsia McDonalds Stellantis
Bharti Airtel MTN Group TACO BELL
Boeing PRAN-RFL Group Tata Group
BP Rio Tinto Tesco
Burberry ROLLS ROYCE Tesla
Dongfeng Motor Corp RYANAIR TOYOTA
Dyson SAIC MOTOR Tyson Foods
GEELY Samsung Group Unilever
H&M SANTANDER VODAFONE
Ikea Saudi Aramco ZARA
JOLLIBEE SOFTBANK CORP.
Mahindra & Mahindra STARBUCKS

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Activity

Please read the CW2 brief and identify,

Anything unclear?

Any potential challenges?

Have you chosen your organisation?

If yes, what made you select this company?

If not, do you need any help?

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Following a structured approach to CW2

Reading, reading and reading → All the lecture content and the supporting content

Brainstorm → Create mind maps to organise your thoughts → write these down

Getting into the role → What does your audience expect from you

Research → Key terms, definitions, and debates from authoritative sources of information

Methodology → How are you going to go about creating the assignment? Step by step

Discussion → What are the main challenges? How will you overcome challenges?

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Proposed structure of CW2

Title page, P1

TOC, P2

Introduction (approx. 250 words)

Who are they, what do they do?

What makes you choose this organisation?

The host country chosen, and why?

Content outline for the report

Please consult the checklist available in the “assessment” folder

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Structure

Situation analysis vis-à-vis the host country (approx. 800 words)

Macro environment, industry/sector analysis

What makes this country an attractive destination for the MNE vis–à–vis its competitors? Identification of pertinent issues (threats and opportunities) essential for growing the business in the chosen country.

Internal analysis

Critical analysis of strengths/weaknesses and its readiness for addressing any opportunity and threat.

TWOS – this will lead you to the next section

Please consult the checklist available in the “assessment” folder

Mostly from, W1–3 lectures

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Structure

Strategic choice in the host country (approx. 800 words)

Building upon the previous section, identify and critically analyse the strategies adopted by the MNE in the chosen country

Business–level strategy and corporate-level strategy (if needed)

Include both static and dynamic strategies if needed

This section prepares the reader for the next section

Please consult the checklist available in the “assessment” folder

Mostly from, W5–6 lectures

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Structure

Challenges and mitigation (approx. 500 words)

Critically analyse and evaluate any existing and/or emerging challenges or potential risks related to doing business in the chosen country

Any risk mitigation strategies that have been/might be employed

Conclusion (approx. 100 words)

What are the key takeaways?

This should match with the final section of the introduction: content outline for the report

Please consult the checklist available in the “assessment” folder

Some inspiration from W9–10 lectures and examples discussed in other weeks (e.g., directions of change) + your research

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Scoring rubric

Criteria % Weightage
1. Introduction and context setting 10
2. Situation analysis 25
3. Strategy choice 25
4. Challenges and risk mitigation 20
5. Overall structure and presentation 10
6. Conclusion 10

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Common mistakes

Not following the CW2 structure (please check the brief)

Formatting

Very poorly organised content which is difficult to follow

Inclusion of random, generic and unnecessary diagrams, tables

Not having a caption for a figure or a table and not citing it in the text

Missing TOC

Not having a proper title for the CW2

Referencing

Missing in-text citations, not following Harvard referencing style

Citing non–academic sources (well-known databases are fine though)

Using unrelated citations or incorrect ones

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Common mistakes

Content

Generic, sometimes nothing related to the organisation

Not having any logical flow (result of not having a storyboard)

Too much emphasis on one section or the other

Weak application of theory/models/frameworks (just mentioning them doesn’t help)

Lack of any form of critical analysis, related to the above point

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Report formatting – important points to note

Title page, P1

A proper title, not just the module number

TOC, P2

Main body, P3 onwards

Text format – Arial or Times New Roman, 12 pt, 1.5/2 line spacing, default page margins, all pages except the title page and should have page numbers

A thumb rule: 1 page = 250 words for double line spacing

You can number the sections and subsections as 1, 1.1, 1.1.1…..

Section headings should be in bold (14pt)

Subsection headings can be in bold or italicised (12 pt)

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Report formatting – important points to note

Tables/figures

Should be placed in the main body of the text in the appropriate section, please avoid “dumping” content in the appendix

Try to avoid using unnecessary and generic figures/tables which don’t add any value to the report

All the figures and tables should be numbered with the appropriate title

All the figure/table numbers should be cross-referenced in the text

Key takeaways from figures/tables should be mentioned (the interpretation shouldn’t be left to the reader!)

Reference (not included in word count)

Harvard referencing style to be followed

Citations from well-known databases and/or organisations (IMF, WTO, UNCTAD, McKinsey, Deloitte etc.) are allowed

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Any questions?

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Thank you!

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