You are required to produce a 2,500-word report that looks to satisfy threetasks.
A common tool of analysis of the business environment is the PESTEL analysis.
PESTEL stands for political, economic, social-cultural, technological and environmental dimensions.
The dimensions of the environment are interrelated. In so far as the PESTEL takes the dimensions separately, it is a blunt tool for analysis” (Morrison, 2020).
ASSESSMENT:
Choose one company from the following list:
•Pearson PLC
•Royal Bank of Scotland PLC
•Rightmove PLC
•Sanne Group PLC
•National Express PLC
Examine how your chosen company is governed and structured.
Evaluate the importance of carrying out PESTEL analysis for an organisation.
Use the PESTEL framework to analyse the external environment of your chosen company.
