In How the Most Successful Brands Take a Peek Into the Future, Mark McNeilly quotes Alan Kay who asserted that “The best way to predict the future is to invent it.”
It is now time to interpret what you have learned about the direction of fashion change. What fashion companies have insight into the future as defined by Kay? What fashion companies are inventing and creating the products of the future?
https://www.fastcompany.com/3006873/how-most-successful-brands-take-peek-future
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