The twenty-first century has thrust us into the information era, where people are witnessing the development of digitalization that has altered company procedures and is continually enhancing how one must communicate, perceive life, conduct, and make judgments. Due to the impact of the digital revolution, marketing has gone through a major transformation that has a major impact on organizations and customers.
Today, many companies are shifting to conduct the implementation of digital marketing. Companies are determined to maintain a high level of consumer satisfaction, so they always look for methods to improve their market advantage through technical advancement and creative thinking that fosters growth.
Not only companies that are affected, but consumers’ lives are also transformed significantly by digital technologies and devices like smartphones, smart products, the Internet of Things, and artificial intelligence. Wind and Mahajan stated that digital technology is altering how customers interact with markets and products.
Questions
What is the customer behavior in Jakarta towards Instagram’s digital advertising?
How does online shopping encourage impulsive buying among consumers?
How does e-commerce compare with traditional retail in terms of customer satisfaction in Jakarta?
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