4000HRM Organisational Behaviour CW2 FIRST SIT– Case Study Analysis (S1 2025)

4000HRM Assignment Task

This is an individual assignment.

This assignment requires you to read the case study: “Axis and Allies Marketing” in the separate PDF document. The document will be found in the Aula page/ Materials/ Assessment.

Write a 2000-word report drawing on appropriate organisational behaviour theory and people management practices which addresses the following issues:

1. Analyse the key issues for Axis and Allies Marketing in attracting and retaining employees.
2. Evaluate the impact of leadership, organisational structure and culture on the teams that work at Axis and Allies Marketing
3. Make 3 recommendations as to how Axis and Allies Marketing can ensure that their people management practices are preparing them for future growth

Plan of Case Study Analysis (and word count guidance)

1. Introduction and background (250 words)
   Identify the key problems and issues in the case study.
   Set the scene: background information, relevant facts, and the most important issues
2. Analysis and evaluation of the case (1500 words)
   Outline the various pieces of the case study that you are focusing on in relation to points 1 and 2 of the assignment tasks
3. Conclusions & Recommendations (250 words)
4. References (not included in word count)

The use of academic journal articles is a key feature of academic research and practice. The aim of this assignment is to provide leaners with the opportunity to consult academic and other professional journals and then apply this knowledge to events in the business environment (case study).

Submission Instructions:

The assessment must be submitted by 18:00 on 04/12/2025. No paper copies are required.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Submission should be made in the Assignment area of the Aula module page. You can access the submission link through the module web via Aula 4000HRM – Organisational Behaviour – 2526 SEPJAN, then click on the Journey tab, then click on Assignment, then upload via the Turnitin link.
• You must submit an MS Word document – not a PDF.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to 5 working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline via https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.
• You must submit your assignment to the link on the ‘Assignments’ section of the module Aula space.
• Please reference the use of AI tools in your assessment process.

Development of Skills and Attributes:

In undertaking this module and assessment, students will develop the following Graduate Attributes:

1. Communicate effectively – Through the Case Study Analysis, students will develop their ability to extract and then clearly communicate relevant information from both academic and media sources. They will develop their skills in persuasively communicating how the ideas in the academic sources help us to better understand real-life examples found in the media.
2. In learning how to apply their subject and professional knowledge and skills in relevant contexts, they will also demonstrate their ability to Get things done. In choosing which academic sources to apply to which real-life cases, students will develop the ability to make logical and well thought through decisions.
3. Act with integrity – Students’ work must be their own and should not incorporate uncited content produced by others. In analysing the real-life cases, students will reflect on the actions of managers and organisations and the consequences these have for equality, diversity, inclusion and sustainability.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

On completion of the module the student should be able to:

1. Explain individual differences in attitudes, perception, behaviour and motivation and how individual behaviour in organisations is shaped by different people management practices.
2. Discuss the main features of working as a part of a team or group and the role of leadership, power, resistance and conflict
3. Identify theories and discuss management practices around organisational structure, culture and change.
4. Apply knowledge of organisational behaviour to understand, critique and inform people management practices.

4000HRM Assessment Marking Criteria

	Theory, Concepts and Models	Analysis, Evaluation and Application	Critiques, Conclusions and Recommendations
80 to 100%	Exceptional evidence of wider reading and extensive use of sources examined critically and logically	Exceptional critical analysis and discussion well-grounded in a wide range of literature, demonstrating exceptional depth and breadth of the subject.	Exceptional critical summary of the presented argument and where relevant, well-founded recommendations made.
		Shows outstanding depth and breaths of understanding and analysing the case study.
70 to 79%	Excellent evidence of reading on relevant material beyond those given in teaching sessions or exercises. Refers extensively to sources. Evaluates literature logically and critically.	Excellent critical analysis and strong discussion well-grounded in literature. Shows both depth and breadth of understanding of the topic(s) from the case study.	Excellent critical summary of the presented argument. Provides realistic and insightful recomm