Topic: Analyse the John Lewis Christmas 2020 Intergrated Marketing Communications (IMC) Campaign

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Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer.

QUESTION 2
Give examples of communications theories and models that have been applied to the campaign
Eg RACE, DAGMAR, AIDA etc

Type of assignment: Essay

Subject: Marketing

Pages: 3/825

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