Topic for the analysis and research report : Mobile Home Property Developer and Manager
I DO NOT WANT PAPERS ON ANYTHING OTHER THAN THE TOPIC SPECIFIED ABOVE!!
If you are unclear with any instruction, Ping me right away.
Check the attachments for previous workshop submission before starting your work please . This a developing marketing report and analysis on the same topic over the course of multiple workshops. There is also a draft template attached for your reference.
No Plagiarism
Workshop title : Research-based Marketing Plan Initial Proposal – Internal and External Marketing Environments
Instructions
- Review the rubric to make sure you understand the criteria for earning your grade.
- Construct a proposal to JGJ Inc. of 1200 words (+/- 50 words) using at least four credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.
- Use the titles from the Market Analysis Report Template (Find the template in attachments) to create four sections for this part of the consultant’s report:
- Porter’s five forces model
- Other macroenvironmental external factors
- Required Internal Resources and Competencies to Compete in the Market
- Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
- Porter’s five forces model is a standard for industry analysis, used extensively to understand the core profitability of a market. Because you have been hired to provide expert objective insight, you are expected to deliver a deep-level analysis using the Porter model. It is not the obvious factors, such as “the existing competition will fight for market share,” that create confidence in your ability from the client. It is the identification of the core foundational elements of an industry and the complicated interaction of external and therefore non-controllable factors that determine if a product launch is likely to be successful. Identifying those factors will make you seem valuable to your client.
- It is very likely that JGJ Inc. may not have all of the required internal competencies and resources necessary to compete in the new market. Since you are not an insider, you do not know all of your client’s capabilities, capacities, and resources. You do not need to know. Your role here is to provide a thorough objective description of what is needed, not to analyze or rate your client. Therefore, you will need to provide an objective overview of these needed competencies and resources so JGJ’s management team can determine what it has and what it needs.
- Cite your work per current APA standards, however, indenting of the references is not required due to the discussion board format. (See OCLS APA Writing Styles Guides)
- Post your initial proposal into the discussion forum as a post, not as an attached file.
- In addition, submit your initial proposal document to your instructor by the end of the workshop.
- Please note the relatively low point value of the initial report is not reflective of the time required or importance of this assignment. The assignment should be viewed as the total of the initial report posted and revised final report submitted and the combined total points for both steps. Further, your goal here is to provide your peer with a complete initial proposal so that you can receive valuable feedback to improve your revised final report.
