U19932 Tourism/Hospitality/Events Assessment Brief 2026 | NIM

U19932 Assessment Brief

Brief Module Summary

The module is designed to provide all single honours, major and some combined honours students with opportunities for an in-depth investigation of an issue of your own choice within the field of tourism or events.  The study will allow you to draw on both your conceptual understanding of your subject as well as the skills and techniques you have acquired during your course.

Module Learning Outcomes

By the end of this module you will be able to:

• Identify issues, questions and problems related to the chosen topic and provide a justification for its choice.
• Produce a critical review of literature relating to the chosen topic.
• Formulate appropriate methods of enquiry which provide the structure for an investigation and establish principles for the analysis and interpretation of evidence.
• Evaluate critically the resulting evidence and, where relevant, make appropriate recommendations.

Overview of learning and teaching activities on the module:

At the start students have the chance to submit a proposal, which can be from their research methods course. They are then assigned a supervisor. The supervisor provides advice and guidance through the period of the dissertation. There is a very strong emphasis on independent study. Students are encouraged to be proactive in their relationship with their supervisor.

Equipment you need to bring to class

This course requires the use of a notebook or other electronic device that allows students to conduct online research and prepare reports.

Indicative schedule of delivery:

 Guidance on how to use independent study time

You should be working towards your dissertation – reading widely, gathering data, arranging tutorials with your supervisor, writing drafts etc.

Referencing system: Harvard system.

U19932 Assessments

It is important that you meet your assessment deadline to help manage your workload and ensure your timely progression to your next level of study. However, we understand that in exceptional cases you may be unable to submit your work on time or do well in your exams due to unexpected events which are short-term in nature and beyond your control. Find out more about what to do in situations such as these here.

A coursework extension or a chance to re-take your exam is not an automatic right; to ensure fairness and transparency, exceptional circumstances requests will only be approved if they meet the criteria, are submitted on time and – where relevant – include appropriate professional evidence.

Assessment brief/s:

Key assessment advice:

Topic Choice

The dissertation will focus on an individual issue/problem/question within the field of tourism management, event management or hospitality management selected by you in consultation with your tutor.  The issue/problem/question may relate to work covered within the individual courses, but it may also be more synoptic, spanning a variety of areas. The only constraints that the tutors would impose are that the project should be founded on appropriate theory and be manageable.

The range of possibilities is extremely wide and initially make it difficult for students to make choices.  The problem can be minimised by considering these questions.

• How feasible is it with respect to the time available, your experience and resources?
• How much interest do you have in it to keep you motivated for a substantial period of time?
• How closely related is it to the key issues covered on your programme.
• Very often students initially think of very broad topics. It is fine to address the ‘big issues’, but think about a way to research them that is ‘doable’. That often includes narrowing down your scope geographically, temporally or conceptually.

Choice of methodology

You should already be familiar with a wide range of techniques, both positivist and those involving interpretation, but you will also need to consult research texts and subject specific books and journals for precise examples of how particular methodologies have been applied in situations similar to the one you have chosen to investigate.

Location of Fieldwork (if relevant)

If you decide to carry out fieldwork, where this takes place is largely determined by the subject matter, approach to be adopted, and practical problems you anticipate.  However, there are a number of factors which may encourage you to choose a study which you can carry out in the local area or an area that is well known to you.

The benefits of this approach are that you are likely to:

• Have easier access to information and people;
• Have more time to cover the scope and the depth of fieldwork to produce the quality you seek, e.g. interviews – difficult and time consuming;
• Incur smaller transport costs;
• Make yourself known to potential future employers.

NB: You should avoid working alone in an isolated place. If your study involves an interview survey, you should ensure that you do not undertake such a survey where you might put yourself at risk.

Rough schedule for preparing and submitting the study:

First three months:

First, you will need a clear proposal, including clear research questions around a theme, an idea of the sort of ideas/literature that may inform your work and an idea of the sort of information you might need to consider the questions. You submit that by email to your supervisor.

You will then work on your introduction, literature review and methodology, seeking advice and guidance from your supervisor as you go.

You might commence data gathering (this will vary considerably) – some studies are more data heavy, some more conceptual, for example.

You may be asked to give a brief outline of the research and associated methodology, any problems you have encountered and steps taken to resolve these, and should indicate progress achieved so far and any preliminary findings. All students will be expected to attend these – it is very useful in forcing you to focus your ideas and your study, regardless of the stage you are at.

You should aim to submit at least a draft outline of your introduction section and literature review to your supervisor by the middle of the second month.

Forth month:

The remainder should be devoted to the completion of the various chapters that comprise your analysis, and conclusion / evaluation, and additional work on other parts of the study.

Supervisor will be happy to discuss your work and comment on any draft chapters (once per chapter). Often it is useful to plan a chapter using clear bullet points and discuss that with the supervisor, so they can see your thinking and proposed structure – that can be more useful than reviewing drafts once completed.

Please note that supervisor will need work for comment well before the hand in date for the Research Poster to give time to read it, comment and meet prior to that date. You must plan around these constraints and develop your work / seek tutorials consistently in order to get the benefit of your supervision.

Guidelines for the structure of the study (Total 8500 words)

Initial pages should include:

Title page:    this should include the title, your name, Canterbury Christ Church University, and the date.

Abstract: An abstract of 250-300 words outlining the nature of the research topic and methodology together with key findings. This is not an executive summary, but an abstract, similar to those found at the head of academic articles in Journals such as ‘Annals of Tourism Research’ and ‘Tourism Management’.

List of Contents

List of Tables

List of Figures: including maps, diagrams, photographs or other graphical material

Acknowledgements

The remainder of the dissertation should contain the following sections, although these do not necessarily equate with chapters.

Introduction

This should introduce the study, discuss and clarify the research question (which will be reflected in your title) and establish the aims and objectives of the study. It should be clear by the end of this section why the study is being undertaken, its general shape, possibly some appropriate general context and any anticipated outcomes. Whilst the introduction may be somewhat different depending on the theme of the study, it should set the scene, establish some parameters and in general introduce the study for the reader.

(Approximate word length: 800 – 2,000)

Literature Review

The literature review established the conceptual underpinnings of the study by reviewing exemplary literature around the theme you are researching. Remember that your study is not in a vacuum – it draws on and builds upon existing concepts, ideas and information that is already published. Your study should be rooted in the ‘existing body of knowledge’. The concepts you discus here are likely to feature in your analysis later on.

(Approximate word length: 1,500-3,000 words)

Methodology

A discussion and justification of methodological approaches and an examination of issues related to the design and implementation of the research. This is likely to be a single chapter and will typically contain 3 parts. The first should be a justification/explanation of the overall methodology and techniques chosen. The second part should include a description/outline of how the methods were employed, (e.g. the survey design, the survey time schedule, response rates, and data analysis procedures).  The third part should contain a discussion of limitations, i.e. any problems encountered during the work, any steps taken to offset these problems and an estimation about the effects of such problems on the actual results (eg if a resulting sample is smaller than expected, what are the effects of this on the results and the conclusions which might be drawn from them).

(Approximate word length: 800 – 2,000)

Presentation, analysis and interpretation of findings

This is likely to involve several chapters depending on the nature of the study and the issues you are considering. There is no formula for this – some people’s analysis chapters follow a chronology and some are arranged thematically for example.  The chapter or chapters should be given a title related to the issue/theme that is being covered.  Results should not be presented blindly – they should be used to support a particular case, theme or argument.  The results/findings should be used as evidence, to show something to be the case, or to illustrate and develop a line of argument.

(Approximate word length: 2,500– 5,000)

Conclusion

Summary of key findings, referring back to your initial aims and objectives (these aims and objectives should inform the structure of the IS – don’t go off on tangents!)  This section should also include a brief summary of any limitations affecting the results of the study and possibly the implications of the study’s findings for future research.

(Approximate word length: 800 – 2,000)

References

Only work that you cite in the text should be listed in your reference list.  Work that you have read but not cited need not be listed, i.e. a separate ‘Bibliography’ is not required.  The Harvard style used in most texts and articles is recommended. If Internet sources are used, then the following information should be provided: website; date of connection; title of source.

Appendices

These should include a copy of any research instruments that may have been used (e.g. questionnaire or survey form used) together with any material that is not immediately crucial to understanding the text, e.g. incidental material that some readers, but not all, might be interested in; detailed formulae and calculations; long or complex tables that would otherwise halt the flow of the text.  Where maps, diagrams or tables are crucial to understanding of points made in the study, these should be included in the main body of the text.

Points to note on supervision:

• It is imperative that the terms of reference and the type of help which can be obtained from the supervisor are discussed and agreed at an early stage. Proposed changes must also be agreed with the supervisor before being made.
• Most importantly, the supervisor is there to guide you, not generate the ideas and material that comprise the Dissertation. Therefore, supervisory meetings are most productive if you have worked hard and addressed problems yourself and hence have specific things you want to discuss. It is hard to offer supervision if a student simply says ‘I don’t know what to do’
• The student is responsible for arranging meetings with their supervisor. Supervisors will operate office hours and you should be proactive in making arrangements (remember that some supervisors may be part time and only available on certain days, and others may be away from University for short periods during term with work).
• Although tutors are happy to read draft chapters, they can only be expected to read individual chapters / sections on one occasion only.

Literature matrix:

You should produce and discuss with your tutor something along the lines of the matrix below (title: UK ecotourism operators’ views of the potential of their companies to contribute to sustainable rural development’.). This is only an idea, and in no way prescriptive. Ideally, you should aim to complete this by November at the latest.

Note: Ethical review: all students have to undertake this and have it approved by the supervisor prior to conducting – see BlackBoard site for details.

Finally, make sure you keep up to date with your studies and meet your supervisor early in the academic year, and thereafter as regularly as you and your supervisor agree. Steady progress, discussed with your supervisor at each stage, together with consistent hard work, is essential.

Generative Artificial Intelligence (GenAI) and Assessments

Before approaching any assessment you should read the student guidance on the use of GenAI: Welcome to your generative AI guidance

This will ensure you are aware of the ethical, legal and learning aspects of using GenAI for your studies.

Each module’s assessments will require a different approach to the use of Generative Artificial Intelligence (GenAI). Your Module Lead has evaluated this module’s assessment(s) using the Artificial Intelligence Assessment Scale (AIAS).

You can learn more about the AIAS at aiassessmentscale.com.

If you would like to understand more about how CCCU’s staff understand the use of GenAI in your learning, you can read the Staff Guidance.

Staff Guidance available at the Artificial Intelligence Assessment Scale webpage

Your Module Lead has evaluated this module’s assessments as requiring the following level of interaction with GenAI:

Assessment 1: No AI

Assessment 2: No AI

At CCCU all assessments require a declaration regarding the level of GenAI use.  

Under CCCU’s Academic Integrity Policy unacknowledged inclusion of GenAI is considered academic misconduct. See the Academic Integrity and Misconduct webpages for more information.

Please select the most appropriate statement from the choice below and insert it at the start of your work:

1. No GenAI was used in the preparation, planning or creation of this work. [AIAS Level 1]
2. I acknowledge the use of outputs from [insert the name of generative AI tool(s) used] in the learning, preparation, planning or proofreading of this work. [AIAS Level 2]
3. I acknowledge collaboration with [insert the name of generative AI tool(s) used] in this work, and the inclusion of outputs in modified form. [AIAS Level 3]
4. I acknowledge [insert the name of generative AI tool(s) used] as partner(s) in the creation of this work. [AIAS Levels 4 & 5]

Referencing GenAI 

If your assessment is rated at levels 2, 3 or 4, you are required to reference where you have used GenAI outputs in the body of your work. For guidance on how to reference GenAI in your work see Cite Them Right 13^th Edn, or later. You can use the textbook or visit the Cite Them Right website – both are accessible via LibrarySearch (for the web version, login using your CCCU email).

You can speak to your module tutor, module lead, subject Librarian or Learning Developer [job titles subject to change] for more guidance on the use of GenAI in your learning and assessment.

Reassessment information

Some students may not pass an assessment first time and will be invited to take reassessment for the module, following a decision from a Board of Examiners. Do check the Your Guide to Assessment and Award Processes and seek advice from your Personal Academic Tutor if this is the case for you. Your module team will offer support in preparation for your reassessment.

In this case, the nature of the reassessment will be:

This handbook should be read in conjunction with other sources:

• Student Course Handbook: for course academic information applying to all modules
• Current Student Webpages: for generic student experience information

Learning Materials/Resources

From autumn 2025, module resource lists will be provided through TalisAspire. Module leads are asked to ensure that their TalisApsire lists are updated and correct (please contact library services if you require help), and the link to the list is shared in your module handbook as well as on your module Blackboard.

U19932 Assessments Grading Criteria

Date and validity January 2026, valid for academic year 2025/2026

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