US-ES 102 Business Analytics Research Paper Objective This research paper aims to deepen your understanding of business analytics concepts and their application in decision-making processes.

Hide Assignment Information Turnitin™ Turnitin™ enabledThis assignment will be submitted to Turnitin™. Instructions BUS-ES 102 Business Analytics Research Paper Objective This research paper aims to deepen your understanding of business analytics concepts and their application in decision-making processes. You will analyze a specific business problem using concepts from the textbook and present your findings in a structured format. Textbook: Business Analytics: Data Analysis and Decision Making (8th Ed.) by S. Christian Albright and Wayne L. Winston ISBN: 978-0357-98458-1 Business Analytics: Data Analysis and Decision-Making Assignment Details Topic Selection Choose a business problem or an area where analytics can significantly improve decision-making. Some suggested topics include: Financial risk analysis Research and Analysis Literature Review: Summarize relevant theories and methodologies discussed in the textbook. Focus on the analytical techniques that can be applied to your chosen topic. Data Collection: Identify and collect data relevant to your problem. You may use publicly available datasets, create hypothetical data, or gather data from case studies. (Please properly notate if your date is fictional/hypothetical.) Analytical Techniques: Apply appropriate analytical techniques from the textbook, such as: Descriptive statistics Regression analysis Optimization models Simulation techniques Decision-Making Framework: Discuss how analytics can inform and enhance decision-making in your chosen area. Include potential implications for business strategy. Structure of the Paper Your paper should be structured as follows: Title Page: Include the title of your paper, your name, course name, and date. Introduction: Briefly introduce the business problem and the significance of addressing it with analytics. Literature Review: Discuss relevant concepts from the textbook and other scholarly sources. Methodology: Describe the data collection process and the analytical techniques used. Analysis and Findings: Present your analysis results and interpret the findings. Discussion: Discuss the implications of your findings for business decision-making. Conclusion: Summarize the key points of your paper and suggest areas for future research. References: List all sources cited in your paper, including the textbook and any additional literature in APA format. Formatting Guidelines Length: 8-10 pages (excluding title page and references) Font: Times New Roman, 12 pt Spacing: Double-spaced Citation Style: APA format Evaluation Criteria Your paper will be evaluated based on the following criteria: Research Quality and Depth: Extensive research, utilizing a wide range of high-quality sources. Demonstrating a deep understanding and insightful analysis of the topic Analysis: Development and insight of your arguments/findings, as well as your use of strong evidence Organization and Structure: Organization and structure of your paper, as well as the logical flow of ideas Writing Quality: Clear formatting, accurate spelling, and proper grammar Proper citation of sources in APA format Additional Resources Utilize online databases for additional scholarly articles. * Please avoid using AI chat tools to complete your research paper, as this constitutes a form of plagiarism since it does not reflect your thoughts. When you submit your work, Turnitin will generate a “Similarity Report” that evaluates the originality of your submission. “A plagiarism tool will be utilized to determine the originality of assignments submitted. The purpose of this tool is to ensure students cite sources correctly. A score of 25% or higher is high and will be investigated” (Morris Brown College Syllabus, p.7).