You are required to write an essay that discusses the following question:
‘Was Netflix’s business strategy driven by the data or was it the other way around?’
Your essay should clearly reflect both sides of the argument and provide a rationale for the decision that you reach.
Your essay should not be more than 6xA4 pages (approx. 1500 words) including references and must follow UCC guidelines on referencing and plagiarism
Note that your essay must be submitted to Dr. Tom O’Kane via Canvas by 5pm on 1st November 2021
This written assignment will count towards 25% of the final mark awarded for the IS6050 module
