Week 2 Discussion
Overall Rating:
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Please respond to the following:
Reflect on a recent purchase you have made.
Argue why the product was worth the price you paid. Indicate whether the product has monetary value and/or psychological value, and the influence these values had on your purchasing decision. Create a counter argument for someone who believes the price does not reflect the value of the product.
Use the Internet and/or Strayer Library to research how this company divides its market into segments. Suggest two ways in which the company could maximize profits.
