In reading Bauer and Erdogan, you are quietly joining the revolution that is
otherwise known as Unnamed Publisher, our partner and publisher. For this we
thank you. The people at Unnamed Publisher and your author team share a
common vision about the future of management education that is based on powerful
but fun and simple-to-use teaching and learning tools. Moreover, Unnamed Publisher
gives you—you the student and you the instructor—the power to choose. Our fifteen
chapters are written using a “modular” format with self-contained sections that can
be reorganized, deleted, “added to,” and even edited at the sentence level. Using
our build-a-book platform, you can easily customize your book to suit your needs
and those of your students.
After reading this chapter, you should be able to understand and articulate
answers to the following questions:
1. What is organizational behavior (OB)?
2. Why does organizational behavior matter?
3. How can I maximize my learning in this course?
4. What research methods are used to study organizational behavior?
5. What challenges and opportunities exist for OB?
