This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:
Describe your companion based on market segmentation—geography, demographics, psychographics, and product-related variables. Why might these traveler demographics be important? How can this information be used to target and meet their wants, needs, and expectations?
Using Figure 2-1, the travel decision-making process, take some time with your self-identified travel companion, and walk through the decision-making process.
How did the process work?
What were the challenges and benefits of the process?
Identify the travel motivations addressed
What were the results of your decision?
Your response should be a minimum of three pages, double-spaced. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
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