Why Encourage customers to use their app for ordering?

Please review the follow video about Taco Bell – Eat Like You, build your own 5 Cravings Box (2021) (March 7, 2021 A. Verhoeven)

Also read the finance article, Taco Bell Launches $45 Cravings’ Box as Fast Food Races to Be “Competitive on Value”, By Brook Di Palma.

Then prepare a response to the following discussion topics:

1. Why Encourage customers to use their app for ordering?

2. How is this an example of mass customization?