Write a report providing some background information on the key activities/operations of the business and then provide recommendations on how this organisation should take its products/services to the

Requirements: Assignments must be submitted with a signed cover sheet. They must also
follow the report format, including all of the necessary preliminary components (title page,
table of contents, executive summary etc).
All assignments MUST be submitted with size 12 font, and with double spacing.
Estimated return date: Two Weeks after Submission

Select a medium to large sized organisation that conducts business online through a website or web application.

Write a report providing some background information on the key
activities/operations of the business and then provide recommendations on how
this organisation should take its products/services to the international market.
(Alternatively, to a new international market if it is already involved in
international business).
Your recommendation should cover all areas discussed during the workshops, be
based on sound logic and supported by academic research.

I choose Lume Deodorant-they are a US company
if you check on https://www.similarweb.com/website/lumedeodorant.com/?utm_source=addon&utm_medium=chrome&utm_content=header&utm_campaign=cta-button&from_ext=1#overview
They have over 1.4 million visits/month
The data is not that accurate it’s probably more visitors/revenue
According made

IMPORTANT:
Please use total of at least 20 references (with at least 8 being academic journals)
Please check the attached file for the rubric details and structure
Please check this link to see how to structure/format the business report:https://www.wgtn.ac.nz/learning-teaching/support/approach/steps-to-teaching-success/resources/WSBG-report-writing-guide-2017.pdf