The essence of this assignment is to integrate findings from published research on consumer gratitude into a coherent whole i.e., drawing conclusions from published articles. Your paper will focus primarily on generalized predispositions to respond to consumer gratitude. The research synthesis should include moderating influences on consumer gratitude.
Your review should differentiate consumers with different personality traits and situational conditions which cause variations in consumer gratitude. Additionally, your work should include research findings that show the impact of demographics (sex, age, income, education, etc) on consumer gratitude and product attitudes.
A well-written review will demonstrate the researcher’s knowledge of the research topic. Further, a research review will reveal the unique nature of the past research. It is important to show that your review is not a simple, common extension only of studies that are well known and understood. Write a well-crafted research review that examines, analyzes and develop research hypotheses. It also suggests future research projects. Before you start your review read the attached articles on blackboard on writing a research review.
Some starter source materials for your research review are available as attached files for your access to relevant academic trade literature. This review assignment should be substantial, fully developed and organized, demonstrating your mastery of the topic. Sources used need to be documented in the review’s references section in APA style. Use the research review to help frame a theoretical perspective.
The research review should be between 1000-2500 words, including references.
