Xerox’s Digital Survival Strategy
Information Technology Planning
Xerox is a firm that has dominated the copier business. As the market for copiers continues to shrink, how will Xerox survive? Research the current business environment for Xerox by using Fortune.com and Forbes.com, etc. In your research look for the key issues and competitive pressures on Xerox.
Please write a 3- (or more) page article to answer the following questions:
- Discuss the nature of Xerox’s competition. How has Information Technology changed the competitive pressures on Xerox? What recommendations do you have for Xerox as it seeks to survive in a digital world?
Submit your paper upon completion.
Use information from the modular background readings as well as any good quality resource you can find. Please cite all sources and provide a reference list at the end of your paper.
The following items will be assessed, in particular:
- Your ability to review current sources on Xerox and make recommendations for Xerox’s strategy.
SLP Assignment Expectations
Length: Follow the number of pages required in the assignment excluding cover page and references. Each page should have about 300 words.
Your assignment will be graded according to the MSITM SLP Grading Rubric.
Xerox’s Digital Survival Strategy
Module 2 – Resources
Information Technology Planning
Required Reading
Barthelemy, Jerome (2022). Myths of strategy: Dispel the misconceptions and deliver a winning strategy. Kogan Page. Chapter 1 – 5. Available in the Trident Online Library in Skillsoft.
Bratianu, C. (2022). Knowledge strategies. Cambridge University Press. Chapter 1 – 5.Available in the Trident Online Library in Skillsoft.
Fleckenstein, L. (2021). Modern data strategy. Springer. Chapters 1 – 4. Available in the Trident Online Library in Skillsoft.
Smith, G. S. (2022). The new normal in IT: How the global pandemic changed information technology forever (1st ed.). John Wiley & Sons, Incorporated.
Xerox’s Digital Survival Strategy
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What is the nature of Xerox’s current competition?,
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How has Information Technology changed the competitive pressures on Xerox?,
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What recommendations can help Xerox survive in the digital world?
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