Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line
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Instructions
Final Assignment Instructions
You are the Marketing Manager for a company. Your boss has asked you to prepare a Marketing Plan for your product/service/product line for next calendar year. Your goal is to convince your boss to give you the budget for your Marketing Plan.
The marketing plan will be in form of a PowerPoint presentation.
It will include all the elements in the image below.
In each module, you will complete slides that will form part of the final PowerPoint presentation.
Assignment 1: Begin Your Marketing Plan for a Product/Service/Product Line
Choose a company to complete a Marketing Plan (final assignment) on. It can be one of the following:
• a well-known large enterprise “(Century 21 Real Estate Brokerage)
• a small-medium sized business (SMB) you know personally
• your own family business (may be operating or you plan to open)
For Assignment 1, you will only be completing the first three: Mission Statement, SWOT, Business Goals.
You will choose the Product/Service in Assignment 2.
Complete PowerPoint slides for each of the following but UPLOAD the PDF:
<<1 slide only per black bullet below. Total of 4 slides for this module>>
Place your brand name at the same place on every slide. Use every chance you get to promote your brand!
• Title Slide: “Marketing Plan for ABC Product for XYZ Company. Your name.
• Company Overview: (include image of company logo)
o Vision Statement (only 1 sentence. You can find them on google.)
o Industry, Size of market, and Growth Rate (Nike is in the sports equipment and apparel industry. Size of market is market size was valued at USD 542 billion in 2021 and has a growth rate of CAGR of 7.4%. source)
o (Sales to businesses) B2B and/or B2C (sales to consumers) and/or B2G (sales to government)? With Nike there is only B2C.
o Product categories? (Found on the company’s homepage in the top navigation bar. For example, for Nike, it’s Men, Women, Kids, and Jordan.
• Complete a SWOT analysis for our company. Strengths and Weaknesses of our Company + Opportunities and Threats facing the industry we’re in. (See image below.)
• Corporate Goals (Identify three goals for the company in general for the upcoming year. You can google them or make them up. Usually, goals are sales revenues goals for the year, new product lines they want to move into, DEI…)
Slide Best Practices:
• Do not use complete sentences.
• Use business language which is clear, concise, and uses simple language.
Cite at least two sources either business or academic. On business presentations, cite the sources at the bottom of the slide where it was cited.
Incorporate at least five vocabulary terms from the textbook.
