You have been asked by Smithson Care Company to advise them on selecting a Graduate to fill the post of Public Relations and Marketing Assistant. You will design a selection process that will help them select the best candidate. Write a report documenting a selection process that could be used to select this person. You should give evidence for your recommendations. NB The selection process is not the recruitment process. You should cover only the s

he task for this first assessment is:

You have been asked by Smithson Care Company to advise them on selecting a Graduate to fill the post of Public Relations and Marketing Assistant. You will design a selection process that will help them select the best candidate.

Write a report documenting a selection process that could be used to select this person. You should give evidence for your recommendations. NB The selection process is not the recruitment process. You should cover only the selection process and that is the process by which decisions on hiring are made. There are no marks for documenting the recruitment process (advertising, etc) although you may want to cover this for process.

Your report should cover:

1. The knowledge, skills, attitudes and other characteristics (KSAOs) you will assess and the methods that will be used to make the selection decision. This section of the report should be no longer than 15% of the report.
2. Select appropriate methods to evidence the KSAOs
3. You should justify (not just describe) the methods you have chosen considering reliability, validity, fairness and utility. There are marks for using these and they are important. Do not miss these out.
4. You should evidence your report with material drawn from the module and from wider journal articles to support your justifications.

Your report should be 2,000 words (plus or minus 10%) excluding references.  Marks will be deducted for substantial deviation from the guideline.

Submission Guidelines:  When you submit this assignment it should via Turnitin. You should title your assessment WP Assignment 1 and your name.

Weighting of this assessment:  70%

Submission Date:  Tuesday 1st December 11.59 UK Time.

 Students are advised that a request for an extension due to computer errors or time differences if submitting late in on the final day will not be accepted.

Appendix I

Person Specification

Qualifications/Training

Essential:

Graduate

Relevant professional qualification or demonstrably similar skills evident to the requirements of the post

Experience/Knowledge

Essential:

Previous experience of being involved in marketing and public relations activity

Drafting copy for literature such as leaflets

Experience of using social media (especially twitter and Facebook)

Proof reading and editing publications

Handling calls and queries from managers and the media

Researching and gathering information

Office routines and procedures including data protection and staff safety

 

Desirable

Experience of dealing with local and national and international media

Experience of working on high profile events

Skills and Abilities:

Essential:

Persuasive, influencing and communications skills: including in situations requiring robust debate and challenge

A collaborative and inclusive approach

Strong literacy skills

Confident in dealing with others

Effective administration skills

IT literature, with ability to process and amend documents and publications quickly and accurately using a range of IT applications

Ability to work on own initiative/self-starter

Personal qualities:

Essential:

Flexible approach to work by responding to the needs of the services including at time requirements to work beyond normal working hours

Strong team player, committed to an ethos of continuous improvement

Commitment to own continuous personal and professional development

Smithson Corporate Care

 Company Background

Smithson is a medium sized corporation started originally by Kenneth Smithson, who is still the chair of the board although it is now a public company. Smithson’s core business is providing personal care materials and services for a range of organisations across several countries.

This post sits in the Corporate Communications Team and is based in Singapore.

Key Duties and responsibilities of the post

1. To consider and use a wide range of public relations and marketing techniques to get messages and information out to relevant communities, in discussion with the Communications team.
2. To act as brand champion, ensuring consistent use of the corporate brand.
3. To produce, and support production of key internal and external newsletters and publication as required.
4. Work with the communications team to develop and improve the use of social medial platforms
5. To deal with relevant publication relations and marketing queries, including social media queries and ensure they are answered promptly and accurately
6. To support delivery of key events and exhibitions and lead on these as required.
7. To ensure effective processes are in place to manage relevant materials, for explore setting up on-line photo and literature libraries
8. To research, identify and gather good practice and use it to inform activity.
9. To work as part of the Communications Team, with involvement in all team activities, as required.