You have to use 2 frameworks to Critique and interpret (deeper Critically Analyse) the impact of the macro environment of your selected business and influence its strategies.

Report

You need to choose one business (hotel of your choice) in a specific market.

A specific business in a specific country. The bigger the chain, the better to research and find data. EVERY TOOL USED MUST BE APPLIED TO THE SAME BUSINESS

Introduction

Strategic Plan for xxxxxx Hotel

Company Profile and Mission and Vision Statement

MACROENVIRONMENT ANALYSIS OF THE HOTEL.

You have to use 2 frameworks to Critique and interpret (deeper Critically Analyse) the impact of the macro environment of your selected business and influence its strategies.

Definition/meaning and use of model

1. PESTLE (After the PESTLE analysis, you need to provide the strategic decision the organisation needs to make based on the impact of each factor)

Political – Xxxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)
Economical – Xxxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)
Social – Xxxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)
Technological – Xxxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)
Legal – Xxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)
Environmental – Xxxx (provide the strategic decision the organisation needs to make based on the impact of the factor)

2. Stakeholder analysis (Using Mendelow Matrix), and explain in detail

Stakeholder	Power/Interest	Impact
Investors	Xxxxxx	Xxxxxx
Customers	Xxxxxx	Xxxxxx
Local community	Xxxxxx	Xxxxxx
Suppliers	Xxxxxx	Xxxxxx
Creditors	Xxxxxx	Xxxxxx
Government and Government agencies	Xxxxxx	Xxxxxx
Employees	Xxxxxx	Xxxxxx

Microenvironment Analysis of xxxxx Hotel

Critically evaluate the internal environment to assess the strengths and weaknesses of an organisation’s internal capabilities, structure and skill set.

You need to select 2 frameworks:

Definition/meaning and use of model

SWOT analysis
McKinsey’s 7 S model (Strategy, Structure, System, Skills, Staff, Style, Shared Value)

Applying Porter’s Five Forces model, evaluate the competitive forces of a given market sector for a hospitality organisation

Definition/meaning and use of model
Bargaining Power of Suppliers, Bargaining Power of Buyer, Threat of New,
Threat of Substitutes and Competition Rivalry (You must emphasise the strength of the force. e.g., high or low and the implication on the organisation)
Bargaining Power of Suppliers – Xxxxxxx (you must emphasise the strength of the force. e.g., high or low and the implication on the organisation)
Bargaining Power of Buyer – Xxxxxxx (you must emphasise the strength of the force. e.g., high or low and the implication on the organisation)
Threat of New Entrants – Xxxxxxx (you must emphasise the strength of the force. e.g., high or low and the implication on the organisation)
Threat of Substitutes – Xxxxxxx (you must emphasise the strength of the force. e.g., high or low and the implication on the organisation)
Competition Rivalry – Xxxxxxx (you must emphasise the strength of the force. e.g., high or low and the implication on the organisation)

Strategic options and direction for HMXMH Hotel

Strategic objectives for HMXMH Hotel:

Vision:
Mission:

Firstly, you need to apply 2 strategic models to your business to Critique and interpret information:

Ansoff matrix (Market Penetration, Product Development, Market Development, Diversification).
Porter’s generic strategies (cost and price leadership strategy, differentiation strategy, focus strategy)

Porter’s generic strategies

Provide brief analysis of the model with respect to its relevance to the organisations strategy, then state the most appropriate strategy for the organisation with justification of it being the best fit.

Strategic direction for HMXMH Hotel / Restaurant – Ansoff Matrix

The Four Quadrants of the Ansoff Matrix

Let`s examine each quadrant of the Matrix in more detail.

Market Penetration (lower left quadrant). This is the safest of the four options. Here, you focus on expanding sales of your existing product in your existing market: you know the product works, and the market holds few surprises for you.
Product Development (lower right quadrant). This area is slightly more risky, because you`re introducing a new product into your existing market.
Market Development (upper left quadrant). Here, you`re putting an existing product into an entirely new market. You can do this by finding a new use for the product, or by adding new features or benefits to it.
Diversification (upper right quadrant). This is the riskiest of the four options, because you`re introducing a new, unproven product into an entirely new market that you may not fully understand.

Then, you need to create a Produce a strategic management plan that includes a set of valid strategic directions, objectives and tactical actions for your business. To develop a strategic plan you will need to first write the Strategic objectives (SMART) for Financial, Customer, Internal Process and People.

Example

Key Strategic Objectives	Key Performance Indicator(s)	Targets
To gain a competitive advantage in the Asian market	Market share	5% by end of 2023
To reduce the cost of sales as a percentage of the revenue	Cost of sales as a percentage of revenue	Cost of sales as a percentage of revenue to 88% by the end of 2023
To invest more in trucks & SUV market in Asia	Increase sales	2% by end of 2023

Strategic implementation actions

Evaluation & Control (Balance Scorecard)

Conclusion

References

You need to choose one business (hotel of your choice) in a specific market. A specific business in a specific country. The bigger the chain, the better to research and find data. EVERY TOOL USED MUST BE APPLIED TO THE SAME BUSINESS