Unit Learning Outcomes
LO1 Investigate how innovation is sourced and supported within different types of organisations.
LO2 Explore the processing of different types of innovation within organisations.
Vocational Scenario, Activity and Guidance
As a business consultant, you are commissioned by a world-leading grocery retailer, who currently does not run business in the UK market, to investigate the UK online grocery market.
Your client is particularly interested in innovative ideas and business models that the existing major retailers have developed in the online grocery market.
To this end, you need to pick two retailers who have a considerable share of the online grocery market, as benchmarks, and review their innovation processes that have provided them a competitive advantage in recent years.
The outcomes of your study should be organised in a report and should include the following:
A thorough comprehension, analysis and discussion on how innovation is sourced and fostered by each of the selected retailers.
Detailed analyses and discussions on type(s) and process(es) of innovation in each of the selected retailers.
A critical evaluation of the success (or failure) of the innovation in each retailer.
Submission Format: Part 2
The submission is in the form of an individual written Business case report. This should be written in a concise, formal business style using 1.5 spacing and font size 12, Font “Arial” or “Time New Roman”.
You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and references using the Harvard referencing system.
The recommended word limit is 2,000 to 2,500 words, although you will not be penalised for exceeding the total word limit.
Unit Learning Outcomes
LO3. Apply the process required to commercialise innovation within an organisation.
LO4. Evaluate the range of methods for protecting innovation within organisations.
Vocational Scenario, Activity and Guidance
Based on the outcomes of your research in Part 1, now you need to continue to complete business case report for your client to help it move to the UK online grocery market, with strong innovative products/processes, that give your client competitive advantage(s).
Your detailed business case report should include the following:
Recommended innovative products/processes for a new online grocery retailer, supported by innovation risk and benefit analysis.
Suggestion of funding channels for the recommended innovation, supported by analysis of business value for potential investment.
Recommendation of tools to retain/ protect the knowledge and intellectual property (IP), generated through the innovation process above, complimented with a critical evaluation of the tools.
Explicit action plan(s) for the innovation (recommended above), supported by methods to protect them in a wider environment context.
