Connecting to the Customer

 

 

 

I​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​dentify a US based company that has faced a crisis within the past ten years. Paragraph 1: Describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined seg​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ments or individual buyers to build customer relationships, a brand community, and/or sales. Paragraph 2; Examine and summarize the crisis situation. How did the organization handle the crisis using online marketing channels​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​?

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