M2 Practitioner Application
Identifying Red and Blue Oceans
Your M2 Practitioner Application will require devoted inquiry, assimilation, reflection, and refinement in order to achieve the highest possible score. Specifically, you are to take the scenario listed below, address it in full, and submit your work in accordance with the instructions contained herein. This is an independent assignment to be completed by you and you alone. Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions will constitute violations of the academic code of conduct and will carry significant penalties in accordance with University policy.
The Challenge
M2 focuses significant attention on blue ocean strategy, defining both blue and red oceans and explaining the properties associated with each. Specifically, I’d like for you to examine healthcare offerings in the city of your choice and work to identify red oceans and blue oceans. (Note that you must select an actual city as this assignment requires an actual market investigation. Further, the city you select must be of sufficient size to have an active, thriving healthcare marketplace.) This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected city, its healthcare providers, and their associated services. Research beyond that supplied by your readings, notably including field research, will be most helpful in this endeavor.
The Submission Requirement
Your submission in its entirety (i.e., all inclusive) must be AT LEAST 1200 words. It is to be typed (or pasted) directly into the M posting window, after which you will submit your work. After submission, students are advised to verify that the assignment was submitted successfully by revisiting the submission link in advance of the assignment deadline. (Warning: After the assignment deadline, do not return to the M1 Practitioner Application to check the status of your submission, as doing so can change the submission date, forcing issuance of penalties for lateness.) Note that attachments of any kind are prohibited and will carry no points value. Given the length of the submission, it is advised that students prepare it in a word processing program, and when finalized, copy and paste the text into the Moodle posting window. Moodle can be very finicky and often will distort formatting, so care must be taken in preparing your submission. It is understood that Moodle formatting is limited; simply make your submission look as nice as possible.
M2 Practitioner Application
Submissions must incorporate a minimum of ten (10) references, with at least three (3) being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References must be prepared using the latest version of APA style, as referenced in the Publication Manual of the American Psychological Association, Seventh Edition (2020). You may purchase this manual from most any bookstore or from APA directly, or you may consult the many helpful online resources which demonstrate APA style. If you do make use of online guidance, just make sure that the associated websites indeed are providing information from the latest edition of the APA manual (7th Edition, 2020). Note that one should never simply copy-and-paste references from websites or other databases, as these frequently contain errors. Note also that relying on reference software for preparing references is high risk, as results sometimes do not conform with APA style. The safest way to ensure that your references are prepared correctly is to acquire the APA manual and then manually assemble your references following associated guidance. As Moodle formatting is limited, APA style applies only to the preparation and presentation of references. In-text citations, of course, must be included. Treat this as a formal report, rather than an informal web post. Incomplete or otherwise noncompliant reference sections which do not follow the guidance provided in the Publication Manual of the American Psychological Association, Seventh Edition (2020) will result in a 30-point deduction.
In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following headings, exactly as they appear below, placing each in bold text:
- Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
- Background
- City Profile (In this section supply a brief overview of the city of focus noting its name population demographic characteristics, and any other helpful background information.),
- Competitive Landscape (In this section describe the state of competition in the marketplace by identifying key healthcare organizations discussing medical services provided and so on to paint a detailed picture of the given environment.),
- Observations
- Red Oceans (In this section, identify and describe health and medical red oceans in the given city. Be sure to include justifications for your decisions.),
- Blue Oceans (In this section, identify and describe health and medical blue oceans in the given city. Be sure to include justifications for your decisions.),
- Conclusions (In this section summarize the report being sure to express your perspectives on the potential of the associated market.),
- References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
M2 Practitioner Application
Assessment Criteria
Your submission will be assessed based on the following:
- Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
- Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
- Content quality: The quality of the content presented in your work.
M2 Practitioner Application
Take care when determining word counts; Moodle automatically supplies these details to instructors. If word count requirements are not met, a 30-point deduction is assessed. (Note that Moodle’s word count algorithm may differ from the one used by your word processor, presenting yet another reason supporting an early submission, affording adjustment opportunities, if needed.)
Also, take care to note the deadline for this assignment. Late submissions will be accepted for up to 24 hours beyond the deadline; however, a 30-point deduction for lateness will be assessed. Submissions received more than 24 hours beyond the deadline are automatically scored zero points.
Further, take care to note that submissions are to address the inquiry presented in the noted instructions in full. Alterations to the inquiry as presented herein are prohibited and will result in submissions being scored zero points.
Good luck!
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