Case Study—MatchMove
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Describe MatchMove’s corporate-level strategy and characterize its level of diversification. Discuss the advantages and disadvantages of the company’s matrix organizational structure. Does the organizational design effectively support the needs of MatchMove’s corporate-level strategy?
Who was responsible for oversight and coordination of the business excellence initiatives? How does the management innovation activity at MatchMove’s facilitate achievement of the company’s corporate objectives?
Using a balanced scorecard framework, outline the financial and strategic organizational controls used by MatchMove’s to drive management behavior and firm performance. Are the corporate criteria balanced? Are they yielding desired outcomes for the company?
What recommendations would you make to improve either the design or implementation of the company’s management innovation efforts?
In what ways did globalization and technological change lead to the creation ofMatchMove? Which do you think had the bigger impact?
Describe some of MatchMove’s tangible resources, intangible resources, and corecompetencies. How do they provide the firm with a competitive advantage?
Submission Details:
Present your report as an 5 page Microsoft Word document formatted in APA style.
Support your responses with examples. Cite any sources in APA format.
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